Rizco - NJ Art Director's Club,December 2007

Project Abstract: Rizco Design decided to sprinkle some "green" while designing the call for entries for the Art Director's Club of New Jersey which is themed 'Jersey Produce: Organic design grown to perfection.' What makes these pieces green? They were produced to achieve three goals: 1) minimize resources 2) utilize eco-friendly printing and paper and 3) ensure that the end-product is recyclable. The project is a perfect example of gang running, which lowers costs, eliminates waste and reduces energy. The invitation, call for entries postcard, awards hangtag and brochure cover were fit on one press form to allow for color consistency, cost effectiveness and to minimize resources. From an environmental standpoint, gang runs maximize the sheet of paper so there is less waste. They also minimize running time, ink, energy and only require one set of plates for the job. All of the components were offset printed with limited ink coverage, with four, flat PMS colors on Mohawk, Beckett Concept, Ocean Mist #80 Cover, which is FSC-Certified, 100 percent recycled, carbon neutral, Green-e certified, windpowered and Green Seal Certified. The envelopes are engraved in one color on Carnival Coco vellum text which is made from 50 percent total recycled fiber, including 30 percent post consumer waste. Last, the end-product is recyclable.

---