Case Studies: Greener Design Projects

Firebelly-Printers Square,September 2006

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Firebelly-Printers Square
Firebelly-Printers Square
Firebelly Firebelly Firebelly Firebelly
Project Abstract: As one of Chicago's preeminent developers of high-end residential properties, JDL Development's luxurious high-rises and gated communities demand a refined aesthetic. When they described their plans for a new conversion in Chicago's historic South Loop neighborhood of Printers Row, we knew the radical departure in look and audience would be a great challenge and a perfect opportunity for Firebelly. Set amidst Chicago's legendary print houses of the 1900s and the modern culture of a vibrant 21st century downtown, JDL's largest residential development, Printers Square, gave us an opportunity as designers to celebrate Chicago's rich printing history and educate potential buyers.
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  • PROJECT CREDITS
  • Design Firm: Firebelly Design, Chicago, IL

  • Creative Director: Dawn Hancock

  • Designers: Dawn Hancock, Antonio Garcia and Aaron Shimer
  • PROJECT DETAILS
  • Paper: 100% PCW New Leaf Everest White 80# Text, and 50% PCW New Leaf Reincarnation Matte 95# Cover (PCF) which has these certifications: FSC, Green-E, and Ancient Forest Friendly.

  • Printing: Ace Graphics, Naperville, IL (soy-based inks, FSC-certified)