Case Studies: Greener Design Projects

Firebelly-Awakening,March 2007

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Firebelly-Awakening
Firebelly-Awakening
Firebelly Firebelly Firebelly Firebelly
Project Abstract: Awakening Organics is a modern sustainable clothing company that believes children's fashion should be environmentally friendly, heavy metals free and of superior quality. Creating super soft, 100% organic clothing for hip and stylish infants and toddlers, Awakening adds wellness to a child's wardrobe. When Awakening's founders contacted Firebelly to brand their new fashion company all they had was a name and a vision. In the months that followed, Firebelly worked as designers, fashionistas and baby wranglers completing everything from their woven labels to their webstore and even managing the photo shoot of tiny tot models.
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  • PROJECT CREDITS
  • Design Firm: Firebelly Design, Chicago, IL

  • Creative Director: Dawn Hancock

  • Designers: Dawn Hancock and Katie Yates

  • PROJECT DETAILS
  • Paper: 100% PCW New Leaf Everest White 24# Text, 100# Cover (PCF) which has these certifications: FSC, Green-E, and Ancient Forest Friendly.

  • Printing: Ace Graphics, Naperville, IL (soy-based inks, FSC-certified)